Argyle Animals
Print ads be stopped?
Included in the measures of acceptance of death is denial, anger, bargaining, depression and, finally, acceptance. Despite these emotional responses have not been provided for this purpose, clearly, many people are in denial about the slow and painful transition from press.
At present, the press is dying, a lot of denial. There are a lot of anger and depression, but results in large part by owners and shareholders of print publications, including newspapers and magazines – at least those who are not digital. The aim of this article, however, is that the press is death and yet it is surprising that many people are still slaves to their rejection of this fact. Yes, I do not mean that the text is dead – not by a long shot. Desktop printers of color inkjet and laser printers fast attest to this fact. This is the media has expired. If you have difficulty believing you not alone – but read on …
If you like the opening of thickness, the volume of ink pulp treated tree on Sunday morning and was buried in the crossword, or catch up on business trends, or simply see what people are saying the movie reviews I expected to see this afternoon, then the denial is not so bad. On the other hand, if you're in the business and you're behind in acceptance, then you may not want to track the fate of your business.
Contrary to what many people think, feel, first appeared in China. Woodcut, as it is called, was made by hand carving wooden block entire pages or sections of pages. It was hundreds of years later (1450), Europe, the famous German goldsmith Johann Gutenberg changed all that, and it was more convenient printing on a larger scale. amazing invention of Gutenberg has radically changed the world, and these changes have evolved and endured for almost six centuries – while providing an unprecedented change in almost all on the planet. The evolution of printing the last century has been simply phenomenal. If you have a desktop laser printer, have more capacity for printing that most print shops made in 1950.
The press is suspended by the proverbial nail ever-smaller subscriber and advertiser contracts. Not only the foundations of market declines, but are reduced to a rate increase. Newspapers, for example, peaked in 1987, but in the last two years of declining readership and advertising has accelerated significantly. Despite the growth of the U.S. population, newspaper readership has declined, from 62.7 million at 1988-54600000 in 2004. Magazines are no better.
Hot, relatively new titles like Wired magazine and newspapers have long been as the New York Times is facing unprecedented losses on a regular basis. Even the institutions of the press "as TV Guide, National Geographic, and the House and Garden have their print editions in rapid decline. In general, magazine subscriptions fell to 1994 levels. Here are some other alarming statistics show the following facts:
*** The loss of ad pages between 2004 and 2005 (indicated percentage)
-20% TV Guide
Country of Origin -12.7%
Fortuna -10.2
Fitness -16.1
Home & Garden -11.4
-17.4% National Geographic
Newsweek -14.8%
-17.5% TIME
Wired -12.2%
The performance of certain stocks of the primary media for the year 2005 expressed percentages:
Belo (BLC) -11.6%
Fisher (FSCI) -3.1%
Gannett (GCI) -24.2%
Gray (GTN) -38%
Hearst-Argyle (HTV) -6.9%
Media General (MEG) -17%
Meredith (MDP) -2.4%
New York Times (NYT) -30.7%
Tribune (TRB) -24.8%
Minors (YBTVA) -80.2%
*** Source: Magazine Publishers of America (MPA) on October 6, 2005
Surprisingly, some magazines and newspapers show an increase in advertising revenue, even if they have fewer subscribers and selling advertising on the pages less. How? As prices rise by the same amount of space – which happens to many readers. Why someone pays more for less? Surely they are not informed, and / or in denial. Business owners and policy makers tend to be more, and as that are strong in the ways "old" is advertising in print media. The press is certainly still something that needs to be done, but only at a relatively low – and All print ads should guide consumers to websites. Web sites can use the infinite space, music, voices, sound effects, interactivity and animation to display and sell a wide range of products and services to endless streams of repeat visitors and new.
The advertising trend is clearly in numbers of Internet advertising. Sale of banner advertising on the Internet is just another 10% by 2005. And Internet advertising giant, Google, keyword reports advertising revenue is 96% lot! All of these revenues come from the budgets that were to press and radio, TV, etc. Online / Internet advertising is expected to break the threshold of $ 10 million this year, an increase in general, approximately 30%. Does advertising on the Internet? Look what he has done by companies that began with only that style of advertising. The list would include large companies such as eBay, Yahoo, Match, and Google. 'Nuff said?
The onslaught of the Internet is not reserved for print media advertising sales. Radio and television are finding the Internet is fierce competition for advertising, too. listener Radio-ship is at its lowest level in more than 25 years, and major television networks have lost about one third of its viewers since 1985.
Video games have taken much to early users away from the television and radio – and still do. But any player worth his salt does not pass a lot of time on the Internet for advice, special codes, and tips. And all these players want to play as often as possible. They want more "time." Find news line is faster, and free – and so is to buy things online. Buying online also saves fuel.
How to prevent more and more reading newspapers and magazines, who spend more time on your computer – online. Few demand information is easy to find, isolate and review – and a user Internet can save significant amounts of money on almost everything you buy. In addition, Internet users can sell almost anything quickly, and more money – clearly showing the unprecedented success of eBay.
A good example of the influence of the Internet can be seen in vehicle sales. Ten years ago, if you live in a town of 10,000 and you want to sell your car three years old, who paid $ 30 to run a small black and one white print ad for a week – and then hope that someone in the city wanted to buy his car. You can also advertise in newspapers at the time of the city near you – each to pay more taxes, and get the same ad small. Today, for $ 30 or more, you can place an online advertisement and millions of people see it. You have space virtually unlimited text and can include images of different colors. Not sitting by the phone, either – you will receive an e-mail. People will see your car 24 hours a day, seven days a week to sell – much closer to your asking price. You'd be surprised how far people will travel to buy the car they want.
But the phenomenon is true for most everything from selling agricultural, clothing and jewelry. If you own a clothing store and is advertised in a magazine, in color, is expensive, and can show a product – and all the necessary information as location, time, etc. On the Internet, to build a website and display its full line, and include your store cards, music, entertainment, and what works for selling their products. The magazine, with his announcement go to the same people, and not many of them in many cases – and throws in a few days. The Internet, by contrast, is accessible to anyone, anywhere – and going and going. The difference is amazing!
What about the cost differences? I will use a local magazine that has had some success in the past two decades, and compare Internet. monthly magazine readership is 35,000 + words. Full page color ad costs about $ 3,000 for a question. Divide the cost by the number of readers and costs around $ 85.71 for every thousand impressions. By contrast, a banner ad on a portal of the city receives about 1,000,000 visitors month costs around $ 41.66 per month, corresponding to cost less than 05 cents per thousand impressions. This makes the cost of a print ad about 8,000 times more per impression] possible [that the banner ad. Of course, not everyone will stop and read the banner of the Internet, but also, not everyone will stop and read or print the ad.
By the way, if you're wondering what your site should be to begin to take advantage of the explosion of Internet business, here is a large (high) destination. If you sells baseballs, then no matter what anyone in the world wants to know baseballs must be able to find it on your site! And it should be interesting and presented professionally. Each month, Internet users expect more information about the sites you visit: easier navigation, more information, the entertainment.
If you're one of those in denial or not, print is dead. You can accept it and succeed, or deny it and fail. Media print media such as newspapers and magazines have seen their day. And as the trees become less and less gasoline becoming increasingly expensive, and people demand more advertising to encourage spending your hard earned cash, it becomes more evident. If your company has not yet felt the effects of the Internet boom, indelibly writing is clear on the wall.
About 100 years ago, many companies admitted that expensive, new fangled invention, noisy – the typewriter – and survived. FAD Some saw a "fly-by-night, and refused to change hands – until the last day they were open.
About the Author
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